Law Firms AI Transformation | AI Genesis Case Study

Morrison & Associates Captures $3.2M in After-Hours Cases

How a 12-attorney personal injury firm in Dallas transformed their practice with AI, capturing high-value cases 24/7 while their competitors slept.

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0 New Case Value
0 Reduced Staff Overtime
0 Positive Visitor Feedback
0 To Positive ROI

The Challenge

Morrison & Associates was hemorrhaging opportunities. While they slept, their potential clients were searching, suffering, and signing with competitors.

71%
Lost Leads

After business hours

~$10K+
Value Per Lead

Lost to competitors

8
Attorney Submissions

Average client requests before choosing

The Breaking Point

96% of people start their legal search online, but Morrison & Associates' phones only operated 9-5. Their intake team was overwhelmed during business hours, often putting callers on hold for 5-10 minutes.

"We were spending thousands per lead through Google Ads, only to let them slip away because we couldn't answer at 9 PM," recalls James Morrison, Managing Partner. "I knew larger firms had night staff, but we couldn't justify that overhead."

The faster a firm responds to an inquiry, the more likely they are to sign a new client. Morrison & Associates was losing high-value cases worth $10,000-$50,000 each during nights and weekends.

Over 60% of law firms admit that generating leads is their biggest challenge. But for Morrison & Associates, the real challenge wasn't generating leads—it was capturing them. They had no way to pre-qualify cases, wasting attorney time on non-viable leads while missing golden opportunities after hours.

The AI Transformation

In March 2024, Morrison & Associates implemented the website companion suite. The transformation was immediate and profound.

💔

Emotional First Response

AI immediately acknowledges injury victims' pain and fear, building trust when they're most vulnerable.

🌙

24/7 Intelligent Intake

Captures detailed case information any time, with smart routing for high-value cases to trigger attorney alerts.

🏆

Visual Case Building

Shows relevant past victories to build trust, with contingency fee education to overcome cost concerns.

Implementation Timeline

Day 1-3

Discovery

Brand voice analysis and AI personality development based on top performers' scripts

Day 4-7

Integration

Seamless connection with case management system and intake workflows

Day 8-10

Testing

Soft launch with A/B testing to optimize conversation flows

Day 11-14

Launch

Full deployment with real-time monitoring and optimization

The Results

The numbers speak louder than any testimony. Morrison & Associates didn't just improve—they transformed in less than 30 days!

0
After-Hours Leads
0
Engagement Rate
0
Avg Conversation
"We were literally leaving money on the table every night. AI Companion doesn't just answer questions—it builds genuine connections with injured people when they're most vulnerable. One client told me they chose us because 'your website actually cared about my pain at 2 AM.' That's powerful."
— James Morrison, Managing Partner
0 New Case Value
0 Reduced Staff Overtime
0 Positive Visitor Feedback
0 To Positive ROI

Key Success Factors

🎯

Trained on Winners

AI learned from successful intake scripts of the firm's top performers, replicating their empathy and effectiveness.

⏰

Urgency Creation

Integrated statute of limitations warnings and immediate value propositions to drive action.

🤝

Seamless Handoff

Full context transfer to human team ensures continuity and personalized follow-up.

Ready to Stop Losing Cases After Hours?

Every night you wait, high-value cases are going to firms with AI. Join Morrison & Associates and 127+ law firms who've transformed their practice with AI Companion.

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